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we take loving care of prague’s towers and sustainable tourism
18 February 2026, Prague – Prague City Tourism presents a new Spiritual Prague landing page on the prague.eu website, presenting Prague as a city of spiritual stories, living traditions and places with an extraordinary atmosphere. This step is part of a long-term strategy to support so-called slow tourism, which aims to strengthen visitors’ relationship to a destination and to support a more sustainable form of tourism. In addition, this travel format will relieve the exposed conservation area and direct the interest of tourists towards less visited parts of the metropolis. Spiritual Prague is available at prague.eu/prahaduchovni.
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12 February 2026, Prague – Prague City Tourism and the Czech Tourism Agency – CzechTourism jointly awarded a tender for the supply of analytical data to Mastercard. The aim of the public tender is to ensure more strategic management of tourism in Prague and throughout the Czech Republic. The data will serve as a tool for more accurate monitoring of visitor trends in real time, more effective regulation of tourist flows, better planning of destination development, and better quality prediction of future tourism developments in individual regions.
9 February 2026, Prague – Prague welcomed 8,271,962 visitors last year, according to the latest figures from the Czech Statistical Office. Dan Brown and the Christmas markets were among the key draws, while travellers are increasingly seeking out high-quality services.
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