prague city tourism

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Prague welcomed 3.8 million visitors in the first half of the year. Tourists spent more and increasingly came for culture

Prague, 7 August 2026 – Prague welcomed 3,830,576 tourists in the first half of the year, approximately 1% more than in the same period last year, according to figures from the Czech Statistical Office. Alongside rising visitor numbers, the profile of international visitors has also been steadily changing. Mastercard data shows that they are spending more in the capital and increasingly coming for cultural experiences. Prague’s hotels also reflect growing interest in premium services: in June, occupancy was higher than at hotels in the centres of Vienna, Budapest, and Rome.

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Playing Prague expanded with new levels, introducing more Prague places and personalities

23 June 2026, Prague – More than 102,000 downloads, a prestigious CEEGA award, and a win at the Tourism Grand Prix: Playing Prague, the mobile game by Prague City Tourism and game studio Charles Games, is now receiving an expansion. The new content brings ten additional levels, as well as leaderboards and an in-game achievement system that rewards players for completing selected challenges. The new levels range from Prague Planetarium and Prague Castle to the Old Wastewater Treatment Plant in Bubeneč, drawing players deeper into the capital and its stories, whether they are visiting Prague or already know the city.

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Prague City Tourism to present Prague this year as a city of literary stories

Prague, 26 May 2026 – A new campaign to promote inbound and domestic tourism will present Prague as a city of literature, culture, and powerful stories. Under the main campaign slogan “Read Prague like a book”, Prague City Tourism aims to appeal to culturally minded visitors and strengthen Prague’s image as a UNESCO City of Literature. The campaign will also support communications around the Czech Republic’s role as guest of honour at this year’s Frankfurt Book Fair. The City of Prague has allocated CZK 22 million to fund this year’s campaign. A dedicated website has also been launched at prague.eu/readprague

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