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we take loving care of prague’s towers and sustainable tourism
Prague, 9 November 2026 – According to the Czech Statistical Office, Prague welcomed 2,317,464 domestic and international visitors between July and September, 3% more than in the same period last year. Demand for more luxurious hotels and better-quality services is also growing. Prague continues to strengthen its position as a highly rated destination, with the latest figures from Data Appeal Mabrian Intelligence placing it ahead of cities such as Berlin and Vienna in the overall rankings.
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Prague, 23 October 2026 – From 24 to 30 October, Prague will be taking part in Tourist Information Centre (TIC) Week, during which it will offer visitors competitions and unique experiences. The new ‘AI is not a local’ campaign also serves as a reminder that, even in the age of artificial intelligence, information centres have not lost their purpose. Their staff offer not only their personal experience of the city they live in, but also reliable recommendations that help visitors avoid tourist traps.
Prague, 5 October 2026 – The St Nicholas Bell Tower has unveiled a revamped exhibition entitled Guardian of Safety, developed in collaboration with prominent figures from Prague’s creative community. Opening to the public on 6 October, the exhibition explores the tower’s role in Czech history and introduces a new interactive feature that lets visitors play a recording of the St Nicholas bell. Weighing more than 300 kilograms, the bell was used from the 16th century onwards to summon Lesser Town residents to mass and warn them of disasters. A new audio guide, narrated in Czech by actress Antonie Formanová and in English by musician and producer Charlie One, also tells the stories behind the tower’s history. The landmark attracts tens of thousands of visitors from the Czech Republic and abroad each year.
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