prague city tourism

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Prague unifies tourism brand to bring congress industry into the fold

14 May 2026, Prague – Prague is pulling its tourism presentation together under a single brand, with business travel now sitting alongside leisure tourism for the first time in a unified identity. The MICE segment (meetings, incentives, congresses, conferences, and professional events) is being fully brought in under the same umbrella. Prague City Tourism is delivering the rebranding of the Prague Convention Bureau and its first associated campaign, funded by the City of Prague to the tune of 2.9 million crowns, with further investment earmarked for the years ahead.

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Prague welcomes 1.7 million tourists in first quarter, with visitor numbers continuing to rise despite geopolitical headwinds

11 May 2026, Prague – Prague drew 1,660,515 domestic and international visitors in the first quarter of 2026, a modest year-on-year rise of around 5%, according to the latest data from the Czech Statistical Office (CZSO). This growth held firm despite disruption to air travel linked to the conflict in the Middle East, a picture corroborated by supplementary analyses of air traffic data and visitor spending patterns.

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Prague City Tourism and Prague Castle Administration join forces to raise visitor service standards

21 April 2026, Prague – Prague City Tourism (PCT) and Prague Castle Administration (PCA) are joining forces to coordinate tourism development in the capital and raise the standard of visitor services. The partnership builds on the city’s long-standing efforts to strengthen Prague’s position as a leading cultural destination, with a clear focus on delivering high-quality visitor experiences. Its immediate aim is to enhance services at Prague Castle.

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