prague city tourism

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Playing Prague expanded with new levels, introducing more Prague places and personalities

23 June 2026, Prague – More than 102,000 downloads, a prestigious CEEGA award, and a win at the Tourism Grand Prix: Playing Prague, the mobile game by Prague City Tourism and game studio Charles Games, is now receiving an expansion. The new content brings ten additional levels, as well as leaderboards and an in-game achievement system that rewards players for completing selected challenges. The new levels range from Prague Planetarium and Prague Castle to the Old Wastewater Treatment Plant in Bubeneč, drawing players deeper into the capital and its stories, whether they are visiting Prague or already know the city.

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Prague City Tourism to present Prague this year as a city of literary stories

Prague, 26 May 2026 – A new campaign to promote inbound and domestic tourism will present Prague as a city of literature, culture, and powerful stories. Under the main campaign slogan “Read Prague like a book”, Prague City Tourism aims to appeal to culturally minded visitors and strengthen Prague’s image as a UNESCO City of Literature. The campaign will also support communications around the Czech Republic’s role as guest of honour at this year’s Frankfurt Book Fair. The City of Prague has allocated CZK 22 million to fund this year’s campaign. A dedicated website has also been launched at prague.eu/readprague

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Prague unifies tourism brand to bring congress industry into the fold

14 May 2026, Prague – Prague is pulling its tourism presentation together under a single brand, with business travel now sitting alongside leisure tourism for the first time in a unified identity. The MICE segment (meetings, incentives, congresses, conferences, and professional events) is being fully brought in under the same umbrella. Prague City Tourism is delivering the rebranding of the Prague Convention Bureau and its first associated campaign, funded by the City of Prague to the tune of 2.9 million crowns, with further investment earmarked for the years ahead.

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